Pricing plans that fit your business

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That Fit Your Business

Rule of Thumb

How much should you spend on advertising your business?  It's been debated from the beginning days of business.  In Chicago in the early 1900's, Joseph Schaffer, part of the famed suit maker Hart Schaffner and Marx, created an advertising manual for their dealers.

He said "You really can’t spend any money for advertising. The increased sales roll in so much faster than one can spend the money on advertising that even by appropriating 9.46% they
couldn’t get the percentage of advertising expenditure above 5%.

That figure, 5% of your expected gross sales for the year, has held up for over 100 years and is considered an advertising rule of thumb for businesses.

Source: Alexander Hamilton Institute's Modern Business (1924 edition) Volume 13, pages 46-49 

Advertising, done right, is an investment. An investment in growing your business.

It's also a leap of faith.  You're sending your money off with no guarantee anything will come back.  But isn't starting your business a leap, too.  You're taking steps to succeed when friends and family may be discouraging.  You've decided that the only way to get ahead is to close your eyes and take that leap...trusting that the net will appear.*

It's important to note that advertising success takes a little time to begin. We're constantly bombarded by advertising and tune much of it out. That's why viewers don't always notice your ads in the beginning. After they see them multiple times they begin to break through the filters and get noticed. That's why repetition is so important in advertising.

* American conservationist John Burroughs, 1837-1921
His actual quote is: "Leap and the net will appear."

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STARTER
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  • 150GB Storage
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  • 150GB Storage
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  • 7 Host Domain
  • 24/7 Support

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  • 150GB Storage
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  • 7 Host Domain
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Reviews From People We've Worked With

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Rowland F

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Huston G